You ARE a brand.
Student-athletes have the POWER to make BIG moves in the NIL era and beyond. At the UNIVERSITY OF YOU, we will give you the game necessary to supercharge your brand, and the blueprint to find NIL success! Because it's really......⬇
...ALL ABOUT YOU @ THE U!
Unleash your limitless potential with The University of You, revolutionizing the landscape of Name, Image, and Likeness (NIL) education for student-athletes. Our cutting-edge program empowers you to master the art of personal branding, positioning you for unprecedented success in the new era of collegiate athletics. Don't miss out on this game-changing opportunity. Sign up BELOW to receive exclusive enrollment information and take the first step towards shaping your future as a powerhouse brand in the world of sports!
WE BELIEVE
While others may believe the NIL era is all about securing the bag, we believe it’s an unparalleled opportunity for student-athletes to truly discover themselves —to understand who they are, what they stand for, and what they live by. It’s a moment to uncover their passions and define their purpose. Only when they know their authentic selves can they make empowered decisions about which brands to align with, which agents to trust, and which NIL service providers to partner with.
Because YOU ARE A BRAND —and the greatest brand you can build is YOU.
WHAT WE OFFER
It's all about YOU at the U. You ARE a BRAND.
Online Program & Curriculum
Our fully digital program focuses on personal branding, entrepreneurship, and navigating the Name, Image, Likeness (NIL) landscape. With self-paced modules, participants will learn essential skills in personal development, brand collaboration, storytelling, marketing strategies, and social media management.
Hybrid Program & Curriculum
Combining online learning with in-person workshops, speaking engagements, and mentorship, this option allows the U of You to deliver a flexible and immersive experience. Perfect for athletes, schools, and organizations, it provides both digital instruction and hands-on training for a well-rounded educational approach.
NIL Consulting
We offer expert NIL consulting for state athletic associations, businesses, athletic departments, and schools. Our services include compliance guidance, legal support, and strategic planning to help institutions and organizations navigate the evolving NIL landscape. We work with key stakeholders to ensure athletes can effectively build personal brands and develop partnerships within the regulations.
Middle & High School Programs
Designed for younger students, our middle and high school programs focus on personal branding, leadership, and entrepreneurship. With workshops on financial literacy, social media strategy, and brand development, we help students prepare for success in the NIL era.
WHAT THEY ARE SAYING
REAL voices on the difference University of You Makes in athlete development & NIL education.
"The University of YOU is a true standout in the NIL world. When we worked together at Grambling, they brought not only top-notch social media management and marketing through Design 31 but also authentic guidance in NIL best practices. They also secured a team NIL deal for post game meals for us. The U of YOU is a rare, genuine force in a crowded space."
– Freddie Murray, Associate Head Coach, UAPB
“We are excited to work with the U of You to give our players the best opportunity to advance and get educated in the NIL space. Willard and his team align with our value system and we couldn't think of a better partnership for our student-athletes in this new era of college athletics.”
– Bryan Bender, Head Coach, Ellsworth CC
"The University of YOU is more than an NIL guide—it’s a game-changer for our athletes and staff. Their insights on evaluating agents and third-party offers have been invaluable, and the personal advice they've given me has helped elevate how I support my players and peers. U of YOU stands out as a trusted source in a fast-moving space."
- Dr. Jeanne-Marie Wilson, Assistant Coach/Recruiting Coordinator, Howard U.
NBA Vet Thad Young Drops Business Gems with Ellsworth Panthers
NBA Free Agent Veteran and Master Investor, Thad Young, joined our University of YOU Virtual Zoom Class, sharing invaluable insights with the Ellsworth Panthers Men's Basketball team. He discussed his hands-on, meticulous approach to business and how he’s sustained a successful NBA career. Thad also emphasized the importance of taking care of their personal brand, building a solid network, and positioning themselves for long-term success. The guys were all ears, gaining advice on how to stay consistent, think strategically, and elevate their game both on and off the court. A true resource for athletes aiming to take their careers to the next level!
To learn more about Thad Young and his journey, visit : thadyoung.com
University of YOU Featured:
Times Citizen, Iowa Falls
The University of YOU was recently highlighted in the Iowa Falls Times Citizen for our NIL education partnership with Coach Bryan Bender and the Ellsworth Community College Panthers. The article, Navigating the World of NIL, showcases how we’re helping student-athletes build strong personal brands and gain valuable NIL insights for their futures.
Read the full article: Navigating the World of NIL
PARTNERS
